Social media marketing (aka. SMM) is a strategy that involves using social platforms to drive awareness and lead generation. It’s a powerful channel that lets you network and talk directly to your target audience online no matter their location.
In our evolving digital culture, social media is interwoven in our daily lives—it’s central to the way we communicate, share news, and project our brand. More and more businesses recognize the value of complementing their marketing strategy with social media.