What is SEM?
Search Engine Marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With SEM, advertisers only pay each time a user clicks on the ads — hence the name pay-per-click.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI.
Why SEM?
Search Engine Marketing is one of the most cost efficient ways to reach your target audience when they are ready to buy. Research shows that 90 percent of online searches are conducted by people who are at the end of the buying cycle.
Done properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad.
Google AdWords
AdWords is a powerful platform reaching audiences in the hundreds of millions. But it’s complex, and easy for companies to inefficiently manage their ad budgets. Managing these programs requires expertise, bar none.
We meet and adhere to Google’s highest standards and best practices. This ensures you have an efficient Google PPC strategies to manage your campaigns. With years of experience in managing PPC campaigns focused on increasing engagement, leads, and revenue, we’ll help you reach and surpass any paid search objective.
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