What is GMB and why is it important?
Google My Business (or GMB) is a business listing within Google that is particularly beneficial to “local” businesses, or businesses that rely on their location for the product or service they offer (e.g. a physical store or a business that caters to one specific city/region/etc). As such, most businesses benefit from GMB.
What mainly sets GMB apart from other directories is the amount of detail that can go into the listing; and as Google continues to give GMB listings more importance and expand their capabilities, the detail that can go into a listing is only getting more complex. While GMB listings used to be “optional” for businesses, they are now just as important as a website. Given the importance and detail, it is imperative that businesses get their profiles set up and optimized correctly. Top services in Google My Business today.
Benefits of Google My Business
Google has become the transactional platform where the vast majority of business takes place on some level. Whether it is a potential customer looking for a business to meet his needs, a potential customer looking up your business specifically, or a current customer trying to find you for location or other information, Google has a presence in just about every business transaction.
Aside from more traffic to your website, better search engine rankings, and more leads, there are many benefits for investing in your Google My Business:
- Google Map Search optimization
- Increased in-store visits and phone calls
- Increased engagement
- GMB listing optimization
- Star ratings and reviews