Attribution Glossary
attribution Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to
Attribution theory, which was developed by Bernard Weiner in the 1970s and subsequently updated, suggests that an individual's willingness to engage in attribution The different attribution methods Data-driven attribution determines the importance of each touchpoint based on the accumulated customer journey data It's
attribution Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to
attribution Attribution theory, which was developed by Bernard Weiner in the 1970s and subsequently updated, suggests that an individual's willingness to engage in
The different attribution methods Data-driven attribution determines the importance of each touchpoint based on the accumulated customer journey data It's